Differentiation and new business models through connected ecosystems
Connected Product Innovation & Building
Key figures
> 1 Mio
users
> 10
customers
> 60 %
retention
We plan, develop and scale networked IoT ecosystems, products and digital services.
Connected products combine hardware with digital functions - and give companies the opportunity to interact directly with users, learn continuously and bring products to life. Functions that are really useful and enjoyable in everyday life encourage active use - and thus strengthen customer loyalty and brand loyalty.
- Business models: digital monetisation, where there is a willingness to pay, complements traditional sales logic.
- Joy of use: UX, design and functionality are planned and validated together with users - which ensures long-term use.
- Data-based development: Consistent product decisions based on real data instead of assumptions.
- Differentiation: Digital services make products more tangible and offer significantly more options for differentiation.
Our approach: We partner as part of the team - from positioning to user validation and technical architecture to market launch. With entrepreneurial experience from successful connected product projects in various industries.
Who are our customers?
Successful references
Where we do this
Areas
Monetisation & eCommerce
Platforms with centralised data and open interfaces
IoT-connected devices (sensors, displays, embedded systems)
Digitalisation across the entire user journey/live cycle
Digital services in app, web B2C/B2B & wearables
Wie gehen wir vor?
Unsere Methoden
Board Manadate
Team & Partner Sourcing
Investment Scenario development and Investor/ Funding sourcing
Office and Operations Development
Pitch deck development
Team Gap Analysis and Target Organisation Development
Pricing
Business Case & Business Plan development
Market and Segment validation and potential analysis
How do we support goals and projects?
Process: Faster real market reactions with early tests
Once we have defined the problem that we want to solve in the market, we start targeted prototype tests - on social media, in test markets or with focus groups. Instead of investing months in implementation, we test early on whether the user actually appreciates what we are building.
How we do that
Methods & Deliverables
We work according to the double-diamond model in strategy and conception, with agile methodology in implementation - and have firmly integrated AI into everyday life - data-based, market-orientated and with a consistent focus on innovation, differentiation and commercially viable use cases.
Research & analysis: Market and competitor analysis with scoring, target group segmentation, quantitative & qualitative research, gap analyses on product, organisation, technology and team, architecture and code review, hypothesis development and initial validation
Strategy & validation: development of business case and value proposition, MVP definition, roadmap, differentiation strategy, scenario development incl. scoring, prototype development and validation, team validation, derivation of suitable process and working models, planning of roles, recruitment and organisational integration
Implementation & scaling: Ensuring strategic guidelines in the course of the project, selection and briefing of the UX and Dev implementation teams, participation in boards and method coaching, scaling planning and optimisation during ongoing operations, handover to the internal teams
Wie begleiten wir Ziele und Vorhaben?
Strukturierte Prozesse
Phase 1
Discovery
Welche Business Opportunity verfolgen Sie oder wo sehen Sie Ihr Problem?
Wir entwickeln in kompakten Workshops Hypothesen, untersuchen Märkte und generieren Insights für belastbare Möglichkeiten.
Phase 2
Validierung
Wie kann eine Produktvision aussehen?
Wie zeigt sich ihr strategischer und wirtschaftlicher Wert? Wir bewerten konkrete Modelle und schaffen visionäre wie auch sichere Entscheidungsgrundlagen.
Phase 3
Strategie
Welcher strategische Wert entwickelt sich für das Gesamtunternehmen und welcher für das potentielle Produkt?
Wir verbinden und bewerten das Vorhaben auf unternehmerischem Level und beschreiben die konkrte Vorgehensweise für das vernetzte Produkt.
Phase 4
Umsetzung
Wie sehen Schritte zur konkreten Umsetzung des Produktes aus?
Wie kann der Faktor Time-to-Market positiv beeinflusst werden.
Wir unterstützen mit einem erfahrenen Netzwerk bei der Produktentwicklung und begleiten das Produkt bis zum Live-Gang.
Wir brauchen weniger Buzzwords wie Kundenzentrierung. Wir brauchen plakative Szenarien und Machbarkeit.
Kunde
Wir brauchen weniger Buzzwords wie Kundenzentrierung. Wir brauchen plakative Szenarien und Machbarkeit.
Neue Digitale Partners
Welche Situationen sind Ansatzpunkte?
Ein Dialog schafft die beste Verbindung
Kundendaten
Many companies sell tens of thousands of products every year, often without direct customer contact. This fact applies to manufacturers and producers of components with B2B2C business models. Distribution via wholesalers and retailers disconnects manufacturers and producers from the actual users.
Successful projects that inspire
Case studies