razorfish
Deutsch

References

Henkel / Pattex. Mobile QR Portal

Reference project Mobile Marketing. QR codes in every day usage.
pattex_01_large

Mission

Accompany the relaunch of the Pattex brand as well as the digital integration of the new packaging design with QR code. Conception and development of a mobile portal which the user can use to find information, instructions and inspiration about the Pattex product range.

Implementation

Holds immediately
The mobile portal explains a central key word: End-user assistance. The user is quickly directed via product photographs to relevant detailed information. Here he can get an individual consultation, can enter jobs and material to be stuck and also find further tips and advice.

Fast, clean, reliable
In every stage of the information and inspiration process, the user is accompanied by a “good friend” – the trustworthy down-to-earth testimonial from the current Pattex TV spot. A real face to face exchange of ideas.

Inseparable
The success of the project lies, above all, in the close interdisciplinary cooperation between Neue Digitale / Razorfish and the Mobile Unit Pocketframes, who developed the overall concept and visuality of the mobile wesbite.

Conclusion

Pattex is a brand leader and plays a leading role in the DIY segment. With the implementation of QR codes on the product packaging Pattex are furthering this leading role – offering users immediate access to brands and products – via their own mobile phone.

Facts

  • The preparation: Relaunch of the product design and introduction of QR codes.
  • The material: Intuitive user guidance, trustworthy consultancy and in-depth inspiration.
  • The technology: Interdisciplinary cooperation and coherent brand communication.
  • The result: First QR code based portal in the DIY segment as well as a benchmark in the area of End-user assistance.
  • The reaction: Pride.
© 2012 Razorfish GmbH