Every morning begins differently with Melitta: coffee pad types such as „Alarm call“, “Perk up” or “Morning kiss” guarantee intensive coffee enjoyment to suit the taste of the user. Neue Digitale / Razorfish pick up the offline campaign and stage unusual coffee moments on the web: users are asked to photographically document their own morning coffee. Further functions such as a vote for the “morning coffee”, a competition and the eCards sending tool rely on interaction from the user and communicate the product vividly and appropriately to the target audience.
