Deutsche Telekom AG. t-online.de Shop Xmas campaign

Analysis of the t-online shop and optimization of sales potential through advertising print, positioning of promotional material and creation. Research into other potential channels where efficient digital measures have already been exhausted

Recognize potential
The t-online.de shop already makes optimal use of digital marketing channels such as search engine marketing and price comparisons. However, the reach and buying power of the social web has yet to be explored. Our recommendation: increase profits using social commerce.

Integrate wish list function
The new function in the t-online shop: the wish list button. To send your wish list to friends (and potential gift buyers). In just two clicks from the product page to your own Facebook profile. Facebook Connect makes it possible. Anyone buying a product in the t-online shop can also show their purchase on Facebook.

Including performance measurement
Using patented Razorfish technology the Action Tag measures the profit that is generated from the product links posted on Facebook. And also recognizes the most influential users amongst their friends. A convincing result for the client: a considerable increase in shop profits via social commerce.

Right on time for the present-giving season, the t-online.de shop gets a more human face thanks to the user messages on Facebook. And fans of its products. The quick implementation and direct connection ensure immediate success in pre-Christmas business. Comprehensibly. Measurably. And repeatedly.