netBiscuits™ lets users build their own mobile web applications. They can adapt content automatically to be delivered across all mobile channels. The brand platform created by Neue Digitale positions the new portal. Following international patenting and copyrighting, the brand name netBiscuits™ and logo, both developed by Neue Digitale, possess high recall value. A text-image brand unique to the industry. The claim “Enabling the Mobile Experience” vividly illustrates the use of the platform. At the same time, the portal by Neue Digitale greatly emphasises intuitive usability. The “Developer Community” lets programmers exchange ideas and distribute mobile software.