The focus of the special is the exclusive sport fashion collection. Pure and authentically staged. The heart of the page presents the Style Assistant for styling advice: the user can choose products from a streaming navigation grid and read the accompanying styling tips from Stella McCartney. Zooming into the high-end model pictures means that the details can be explored. Product information can be printed, shared with friends or blogged. In countries where adidas has its own shops, the products can also be directly purchased. An extensive video section presents the styles in motion, as well as interviews with Stella McCartney and other sports personalities.
