Relaunch the website for the luxury fashion label Y-3 for the Fall/Winter collection 2007/2008.
Implementation
A product-focused brand experience created as part of a visionary website. The concept breaks with expectations and firmly positions the luxury fashion label Y-3. In time-delayed sequences, models stroll through an urban environment. Users control where the models walk and can view clothes in detail. The models each have their own audio track. And the mix of models creates a distinctive world of sound – which users can arrange according to individual preferences. Users don’t just control what is happening. They change time too. They are the directors of their own urban fashion show.
Conclusion
Once again, the Y-3 website beat the competition. The list of awards included the IF communication design award 2008, NY Festivals – Innovative Advertising Awards 2008, The Webby Awards 2008, ADC Deutschland 2008 and Favourite Website Awards 2007.
