adidas AG. Y-3 Gravity

Relaunch the website of the luxury fashion label Y-3.

To mark the occasion of the luxury label’s fifth birthday, Y-3 launched a highly appealing Spring/Summer collection. The source of inspiration for the collection: Japanese antiquity, mysticism and purity. As a metaphor for Y-3 gravity, the site adopts a Japanese Zen garden look and feel. Simple piles of clothes from the Y-3 collection lie around in a pure, minimalistic environment. Click on the pile to make the individual pieces of the collection unfold. Elegantly, the styles float through the room. The user can then zoom in and look at the pieces in greater detail.

A product-focused brand experience of distinct purity and simplicity. Just like the collection. Users are drawn into a Y-3 universe of Zen and meditative peace. They experience the product in an almost supernatural environment.