adidas AG. Y-3 Cubes

Relaunch the website for the 2005/2006 Fall/Winter collection of the Y-3 luxury fashion label.

For the third year running, Neue Digitale is responsible for developing the website of the high-end fashion label. The task: support the label's pole position. The setting: a cube built up of nine cubes; three rows, three columns. Click to push the Fashions off the walls, rotate them around their own axis and send them to new positions. The cubes can also be rotated. A complex system presented in a minimalist style. A collection paraded in unimagined dimensions. Besides the outfits in the cubes, the product section features the complete Y-3 collection. The website also includes an interview with Japanese designer Yohji Yamamoto.

The new Y-3 Fall/Winter collection in a unique, multimedia dimension. A new perspective on fashion. Laws of nature and gravity turned upside down. The list of awards pushes the envelope: red dot communication design award, W³ Award, IF communication design award, New York Festivals, Deutscher Multimedia Award, Cannes Lions International Advertising Festival Cannes, Golden Award of Montreux, ADC Deutschland, Eurobest Award, New York Festivals Interactive, Epica Award and many more. One of the world's most creative websites in 2006.