adidas AG. Workout Log

Develop an organizer tool that gives users real added value. It should be a personalized, practical, readily available training support for runners who are looking for an innovative way to keep track of their workouts. An image tool for the adidas brand that positions it as an authentic and interested supporter of runners worldwide by offering them the equipment they need for great runs.

Step by step
The relaunch of the adidas running site was a good time to add additional functionality to the training tool. Usability and personalization were improved and the whole application became much more entertaining.

Keep going
Users can generate individual templates for personal running routes, enter their running data, analyze running performance potential and optimize routes. The adidas Workout Log takes over all tasks such as calculating split times and shows results in tables and graphs. Heart rate can be monitored for optimal training control. Each route and training session can be assigned a degree of challenge and enjoyment rating. Then, runners can choose a route that suits their current mood.

High performance
The technology is ahead of its time with innovative Flash technology that can save complex databases and export them to Excel thanks to an integrated Zinc architecture.  New interaction possibilities are enabled thanks to pulldown menus and intelligent forms. It’s intuitive handling facilitates usability.

It's more than a desktop application: it's a faithful companion that aids in training and acts as a private training diary. The brand becomes a part of life and the runner associates his training success with it. The organizer tool is no flash in the pan marketing ploy but a valuable training assistant that supports personal passion.