References

Razorfish Emerging Experiences Team. Woodgroove Financial

Finance consulting using multi-touch
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Mission

An innovative and engaging solution to present banking products to customers within a rich multi-touch experience on Microsoft Surface.

Implementation

The Woodgroove Financial experience is deployed in the lobby of bank branch locations. The application introduces users to the full range of financial products by guiding them through the process of selecting the product or life tasks that represent the 360-degree view of users’ financial world.

As the customer interacts with the application, they are guided through the process of building their financial profile from the broad array of financial services products. Interactive content like videos and financial calculators are provided in the experience with the ability to extend the Surface content through mobile integration and email.

Through the use of an interactive map, customers can check where bank branch and ATM locations exist close to their home and workplace. Locations on the map provide additional information, including the street address and the hours of operation of each branch.

Conclusion

Woodgroove financial is the first application to receive the official Surface certification. The Surface application provides a rich interactive and engaging experience compared to traditional financial brochures and inserts. The application takes advantage of the social aspects of Microsoft Surface by allowing for collaboration between the customer and bank executives through the use of user experience design concepts.

Microsoft Surface Anwendung Launch: 2008