References

Wilkhahn. Wilkhahn relaunch website

Mission

Relaunch the corporate website for the furniture manufacturer Wilkhahn. Emphasise the brand value and strengthen the brand user experience.

Implementation

The clear, purist layout carries the solid and clear brand image of Wilkhahn online. Aesthetic, functional and ergonomic. Furniture to try out, position and look at from all sides. The focus is on different room concepts: product worlds with photos, animation and detail zooms. The flash-animated quadrant navigation leads intuitively users to their destination. Communication is on an individual basis with the main target groups: consumers, architects and designers. The product pages feature a whole range of information and are value added with video sequences. Keyword advertising promotes the Wilkahn brand experience and increases traffic.

Conclusion

Since 2002, Neue Digitale has been working for the premium furniture manufacturer. The execution is always compelling - the red dot Communication Design Award, the London International Advertising Awards, the iF Design Award or the Internationalen Advertising Festival in Cannes are proof of the concept. The award-winning design of the site gives the Wilkhahn brand values plenty of space. Timeless design. Innovative technology. Highest quality. A website that sets standards and developed for the future. New content is continuously added. And new tools make searches and planning easy.