Phase one
Defined system and technical requirements in cooperation with Avenue A | Razorfish Philadelphia’s Web Analytics Group. Produced a comprehensive requirements catalog and Proof of Concept test phase. Tested tools from various service providers live on the website and chose Visual Sciences as the Web Analysis System that optimally fit with project and client goals.
The possibilities
The new system allowed the tracking of Flash and Ajax based content and offered immediate segmentation. It could import sales and CRM data and analyze online data live and in detail. It could also make it easier to take advantage of the large amounts of data generated by the European Nintendo Corporate Website and the numerous game microsites.
The user interface
Data is easily visualized in a easy-to-use graphic interface. Data towers form complex landscapes that can be zoomed in on. A globe application shows hits by country as well as user clusters, data clouds, and growth graphs. Web analysis can be done in a traceable, pleasant and effective environment. Optimal performance in a high end design.
