„The big idea comes from the sum of lots of ideas“– this principle is the basis for the design of the Audi microsite: Numerous pixels buzz seemingly without direction through the room before forming a faithful reproduction of the Audi A4 model. If the user goes over the model with the mouse then the particles scatter about the room. When the user selects a navigation point within the application then the pixels form the corresponding car accessory. The pixels subtly represent the diversity of the ideas and technical advantages which represent the exemplary efficiency of Audi vehicles.
