Nike. Training

Website for the "Nike Fußball Training" campaign.

The welcome to Nike Training reads "The ball is like a lover. Never betray her". The focus: Balleri as a charismatic coach and his unconventional training methods. Users take lessons in stamina, control and precision in short films, animation and interactive mini-games. Football icons like Bierhoff, Ronaldo and Denilson give tips and tricks. And explain what counts in football. Each lesson includes the fitting Nike Training equipment. TV spots, autograph offers and screensavers complete the digital fan package.

Since 1999 Neue Digitale has been working for the great sports and lifestyle brands. With integrated campaigns that defy conventions. With websites that stand out with their style and humour. And with product presentations that encourage playful experiences. Awarded the New Media Award, Interaction Design Award and iF Design Award.