The fourth casting for budding models held by neckermann.de. The champion wins an exclusive Fashionl contract and gets to present the fashion in the new catalogue. Neue Digitale adapts the successful casting campaign for the mobile channel - in line with the target group. Topmodel Mag in pocket format. The mobile portal focuses on a wide range of topics: Fashion interviews, job descriptions and user forums. Users contribute to the portal design in video messages. The community then rates contributions. Weekly prizes encourage users to register and get involved in lively exchanges of ideas. The mobile campaign is integrated with the n-Lounge. The neckermann.de experience and e-mail newsletter tap the full potential of the opinion maker effect. High traffic is the result.
