References

Nintendo of Europe. The Legend of Zelda

Mission

Launch a microsite in 7 European core markets for the Nintendo DS game “The Legend of Zelda: Phantom Hourglass”.

Implementation

The website is geared towards a wide target group. New gamers. Seasoned pros who have already played other games in the Zelda series. Zelda’s new adventure in a fitting media setting. The web special simulates the game’s navigational principles. The treasure map and compass guide users. On the Nintendo DS games console, “The Legend of Zelda: Phantom Hourglass” uses a touchpen as a controller. A series of video clips and animated films on the site clearly emphasise the actions of the touchpen. Additional features encourage users to embark on their own adventure. Users unlock additional premium content by collecting hourglasses hidden in the microsite.

Conclusion

A highly atmospheric microsite that draws users into the Zelda universe. They become part of the fantasy world. The focus is on interaction and gaming fun. Users’ expectations of the new adventure are perfectly fulfilled. The excitement accompanying the launch reaches fever pitch.