adidas AG. Testrun28

Digitally extend offline measures to promote the launch of the worldwide Testrun28 campaign.

The campaign lets running enthusiasts test adidas running shoes for 28 days. Take them to their limits. Put the product to the true test. The microsite is integrated in the adidas Running homepage. The website introduces the project. It presents and describes individual models - and lists retailers. It also simulates 28 days of extreme running. Impressive snapshots document how to "max out" in a virtual adventure tour. Users can download the shots and send them as e-cards or use them as wallpaper.

Large-scale teasers promote the microsite, closely linked to the adidas Running homepage. The microsite supports the offline campaign by authentically simulating the test run scenario. A striking setting is used to present the daily impact and experience, efficiency, quality and high performance. Consumers love it. The result: a significant increase in sales and image level.