Deutsche Telekom AG. T-Mobile International Styleguide

Harmonize the online brand presentation of T-Mobile International. Develop a standardized image and language domain. Develop a corporate identity in line with usability. Define identity and boost sales.

T-Mobile International with a harmonious look and feel. An international style guide. A graphic set of rules and standards. Guidelines are included for various processes: registrations, orders, shopping basket functions. For example, shopping for mobile phones, signing up for a new contract or registering with My T-Mobile. Multi-phased testing in several countries ensures highest levels of usability. The brand principle “Refreshing Simplicity” is evident on all websites and in all forms of interaction. White and magenta – the core of the brand. Clear layout. Simple processes. Supported by an intelligently balanced colour coding scheme.

An international style guide – more than a graphics guideline. A consistent conversion of the business strategy. Brand user experience design, which lives up to the business objectives of T-Mobile as much as to the high aesthetic requirements of the brand. And to users’ expectations of the website’s quality of use and services. Plain and simple. Web design without frontiers. Modular and adaptable to international markets. For Germany, Austria, Czech Republic, Slovakia, England and the Netherlands.