References

Nintendo of Europe. Super Smash Bros. Wii

Mission

Microsite for the relaunch of the game classic „Super Smash Bros.“ for the Nintendo Wii.

Implementation

Super Smash Bros. is a classic amongst action games. The expectations of the target group for the Wii adaptation are therefore very high. And with over 35 characters, the game is especially extensive and complex. Alongside numerous controller usage tips illustrated with image and video material, users can also see special game tips from gaming professional David Sirlin. New videos which give deeper insights into the game will be added weekly under the heading „Smashkampfpro“. Alongside the microsite a blog was set up for the game developers to discuss and explain in detail various features of the game – the main information source for the game.

Conclusion

The relevant and professional insights to extend the online promotion appealed to the target group: the game has been amongst the top 5 most registered games since its launch.