References

Schirn Kunsthalle. Summer of Love

Mission

Microsite for the exhibition „Summer of Love“ at the Schirn art gallery in Frankfurt.

Implementation

A virtual tour presenting the artwork of the exhibition with detailed images and text. From Andy Warhol to Yayoi Kusama. To be experienced via an amorphous time bar navigation in pop colors. Entertaining and informative video projections enhance the understanding of the art. The website is not only accompanying medium for the exhibition, but also offers the user the opportunity to dive into the „Summer of Love“. For all the senses. When the user clicks on the pulsating LSD mode button, a visual interpretation of an LSD trip is activated: distortion, luminous lights and colors.

Conclusion

The psychedelic trip of the 70s lives on. Users experience what distinguished the art of a complete era. Transformed to a digital medium. Recognized with renowned awards: red dot communication design Award, W³ Award, IF communication design Award, New York Festivals, International Advertising Festival Cannes, Canadian Vidfest und ADC Germany.