References

Diesel S.p.A. Style Lounge

Mission

Digital adaptation of the fashion show concept. Presentation of the Diesel Style Lounge, the exciting entry point to the online shop.

Implementation

In this microsite, users embark on a journey into surreal, 3D underwater worlds. Ocean life and climbing plants serve as the backdrop to the current Diesel collection. Users are fascinated by the visual surroundings. And also have to fulfil a mission: discover treasures hidden in the depths of the sea. The background consists of fantastic illustrations. With lots of bizarre flora and fauna. Besides the unique brand experience, the Diesel Style Lounge is also easy to maintain. Like floating in a weightless atmosphere, form and function enter a powerful symbiosis.

Conclusion

The Diesel collection is set against an underwater scenario. A combination of vector illustrations, 3D objects, typography and fashion photography. With the website’s level of interaction, users embark on a fantastic trip into the deep sea.