Olympus Europa. single lens reflex camera E 500

Develop a microsite for the launch of the new Olympus E-500 digital SLR camera.

The short flash film humorously adapts the pan-European campaign theme. A stag liberated from its dusty image. Literally. The film demonstrates the specific features of the E-500. Ultra-sonic oscillation activates the dust filter function. Excellent image quality. Simple construction. Large display. Uncomplicated handling. Large memory. Visually and technologically sophisticated, the product presentation uses latest flash technology and encourages users to interact. Users jump from one chapter of the flash movie to the next - and can also personalise the interface.

The web special developed and designed for 20 European markets uses creativity and metaphors to illustrate the technical features of the E-500. Amateur photographers and digital camera novices learn more about the complex technical features. The product leaves an impression. Dust-free photography is emphasised as the USP. The tone of presentation is ironic. The new digital product presentation increases the popularity and recall value of the Olympus brand.