The website structure is characterized by the differences in the communication with the three target groups - inspiration-seekers, quick-bookers and bargain-hunters. Therefore the bargain-hunters are offered the chance to sort through the eSpecials according to the categories “low-cost accommodation”, “low-cost activities” and “low-cost travel”. Inspiration-seekers can take a look at the “themed specials” which offer ideas and guide the user through the booking process (only available on the German language version).
All users can now make changes to their booking online via the new area “My Germanwings“. As well as offering a valuable service to the customer, this also means enormous cost reductions for Germanwings. Additionally, further potential for revenue has been achieved in other areas, for example the voucher buying functionality and the improved integration of Germanwings travel partners.
