Concept development and implementation of the mobile portion of the adidas Football Sign for your Club online campaign.
Implementation
Fans of the five most successful football clubs in Europe got the chance to design their own personal team tricot with their name, signature and number. The result is commented upon by football’s greatest stars in a personalized video sequence which the user can load onto his mobile phone. The user can also load his personalized tricot onto his mobile phone as a wallpaper or send it on to friends as an invitation to join the adidas football family.
Conclusion
Thanks to the seamless integration of mobile components, the 360° online campaign broke registration records and became a mobile benchmark for the top clubs in Europe: Chelsea FC, Liverpool FC, Real Madrid, AC Milan and Bayern Munich.
