The song each have their own virtual walk-in room with a stage for the artist. Immersed in deep-red light. Surrounded by a construction made of free-floating neon lights. 360° rotation functionality lets users change the point of view. The light fragments are recomposed, form the name of the track, celebrate digital typo acrobatics. Besides audio samples and lyrics, the site also has a "Make Red" track generator. Fans can record a 10-second audio or video message over their microphone and webcam. Speaking. Singing. Rapping. Together, they create an endless track.
