Unseen, extraordinary, challenging: The site allows users to take on the artist’s perspective, and to actively participate in her philosophy, her personality, and the new album SABS. The goal: to transport the ambitious elements in Sabrina’s music to the internet with an experimental approach.
By breaking up the linear rules of conventional interviews, the section “Close Up” offers fans the possibility to lead their own special interview with Germany’s most successful hip-hop music singer. The same experimental approach is reflected in the navigation, thereby letting Sabrina’s personality unfold itself - undisturbed by menu items. Additionally, typographic and sound effects reflect the playful handling of words and samples typical for Sabrina’s music.
