Stylistically, the online communication takes on the look and feel of the "Impossible is nothing" campaign. Hand-drawn figures of athletes playfully and sympathetically tell the stories of their own "runs". The characters are used in all digital channels as graphic elements. Individual visuals turn up in personalised website contents. As a training platform, the website provides hints on how to train effectively and which equipment is suitable. Users enter personal running routes in a map application and virtually explore, rate and recommend routes. The website also provides news on when and where the next track meet is on. Mobile applications extend the features and accompany runners. Everywhere. Step by step.
