A complete relaunch of the McDonald’s Media Center. Attractive, compact and intelligent presentation of all relevant information. Bundled. User friendly. Always available.
Implementation
The focus of the concept was the needs of journalists who prefer quick and easy access. The pivotal functionality of the Media Center is the media and news topic search. Neue Digitale / Razorfish also implemented download functionality for digital press kits and videos. Useful RSS Links, as well as a clear navigational concept lead to the desired corporate information in a logical and simple manner.
Conclusion
Whether journalists, bloggers or public inquiries – the McDonald’s Media Center is a platform that meets the specific needs of its target group. Although the portal reflects its informational character, the entertainment factor has not been forgotten and the site features a look and feel that is classically McDonalds.
