Mission
Web special for the adidas Porsche Performance collection.
Implementation
Two great brands. One microsite to pay tribute to high standards of design and sport functionality. The focus is on the product. Purist presentation. Zoom functions right down to the tiniest details. The four product zones of the cooperation are presented elegantly – with quick tracking shots and a dynamic navigation interface. Driving: asphalt and speed. Golf: image and luxury. Running: nature and reduction. Tennis: passion and elegance. Each type of sport with its own style of images conveying movement and speed. Harmonious, enjoyably smooth navigation. A luxurious interface in black, metallic and gold.
Conclusion
The product presentation appeals to a demanding market segment. Image and sales success increased noticeably. Specifically with men over 35 years of age who consider career, performance and sport important. And who expect highest quality, technology and style from their sports equipment. Communication that converts exclusive design and perfect quality one-to-one, ensures a high level of authenticity and does more than shine digitally in the target group.
