adidas AG. Originals Stadium

“Stadium” web special for the adidas Originals Fall/Winter collection 2006.

Images by the world-renowned photographer Mario Testino used for the offline campaign act as the template for the digital presentation of the collection. The central motif: a grandstand for the Fashionls’ show. The digital adaptation is based on an elaborate photo shoot arranged by Neue Digitale. The result: a virtual 3D Fashionl of the location. Dynamic tracking shots that show the Fashionl from all perspectives and highlight the product details. A product presentation in the style of an event. With the “Outfit Viewer” and “Product Viewer” that can be added, users navigate directly to each outfit and product details.

Once again, Neue Digitale demonstrates its skills in brand user experience. Navigation that is tangible: product focused, interactive and entertaining. The offline campaign is converted for the internet. The specific features are brought to life and adapted in a consistent style. Awards for the web special include the Mobius Awards 2006 and the NY Festivals Interactive 2007 prize.