Mission
Web special for the adidas Originals Spring/Summer collection 2005.
Implementation
The broadband web special as part of an integrated marketing concept. Offline, adidas Originals star in a print media campaign photographed by Karl Lagerfeld in black and white. The online presentation keeps the minimal iconography, which works with strong light and darkness contrasts. Dancing Fashionls parade the new collection in large-format full-screen video. Retro charm and video clip aesthetics with an urban, modern look and feel. In interactive mode, users can look at products in detail. Take a closer look at the dancers and their style. And give the outfits colour.
Conclusion
Interactive video sequences set new standards in the relationship between quality and load times. High-quality and flexible product presentation. Increase in adidas brand perception in the internet-savvy target group. The concept is so convincing that it is used for the Fall/Winter collection and wins important prizes. Whether in Cannes (Cannes Lions International Advertising Festival), New York (New York Festivals Interactive) or in Berlin (ADC Deutschland), the juries are excited.
