Supporting pillars for a new strategical direction
Big adjustments in the pharmaceutical sector require forward-looking models which promote commercial innovation, globally networked development of ideas for new products and expediate a reorientation in organisational behaviour.
The key aspects of the system
Find and connect the right people. Exchange ideas and develop them together. Collect business relevant challenges and their resolutions. The Novartis Ideapharm platform enables the setting up, development, modification and discussion of projects and idea-driven solutions for business and research questions. These tasks are open for collaborative development – without restrictions: all users are given equal development rights.
Technical fundamentals
The platform is based in the most up-to-date ASP .NET Framework (3.5) including MVC, LINQ and Entity framework. Neue Digitale / Razorfish employed the Scrum method in the project development – an agile and iterative development approach which divides tasks into work packets which are then prioritised, increasing process efficiency. A user-oriented design process including extensive user-testing and accompanying workshops ensures that the end result is relevant to the end-user. The result: a platform which depends upon the principle of collective intelligence. And the dynamic weighting of content based on criteria such as user-rating, frequency of updates and assignment of tags.
