References

Nitro. Nitro website

Mission

Relaunch the website for the snowboard manufacturer Nitro.

Implementation

Snowboarding is a philosophy. Hard. Fierce. No compromise. In the sixth year in sequence, Neue Digitale renders these attributes on the internet for Nitro. The style: trademark aggressive, innovative, but less obscure than in previous years. The website taps the full potential of interactive possibilities. With download stencils for spraying snowboard equipment. Or a practical "assistant" that uses a mixing desk interface to individually configure equipment. And with legendary "D-Mails": viral video messages that distribute shocking welcome messages in the snowboard community.

Conclusion

The aim: set the site apart from the mainstream. With this image Neue Digitale once again positions Nitro as a trailblazer in the hardcore snowboard scene. The whole site thrives on the brand claim "Never say die". Atmospheric product settings speak the language of the young and highly style-conscious target group.