Mobile content for the "Impossible Is Nothing" brand and running campaigns. Adaptable for the international market and viral.
Implementation
The web interface lets users of the adidas website send text messages and mobile content for free. Pocketframes ensures global delivery of the content and guarantees technical handling. Mobile content developed by Pocketframes - transports the core claims of the campaign to high-end mobile technology. Wallpaper, themes and animated screensavers. The content feeds on the iconography. Fully adaptable for international use.
Conclusion
Mobile content, which works globally and without imitators. Emotive communication. Campaign claims extracted from TV, press and internet for mobile use. Cell phone entertainment with a strong viral character.
