Staatstheater Darmstadt. Es entwickelt sich was

Integrated communications campaign for Staatstheater Darmstadt.

Complete restoration of the theatre as a chance for a cross-media image campaign. City lights, print ads, an own microsite and flash banner ads visualise the work taking place behind the scenes. The individual construction phases are rendered as graphics. The style is informative and artistic. The images - human bodies shimmering behind foil - typify the transformation as it unfolds. Sober construction measures depicted in an aesthetic setting. The renovation is the spectacle.

The Staatstheater Darmstadt appears as a brand, with a rejuvenated architectural appearance and a fresh image. The integrated campaign is based on the targeted, coordinated use of the internet and traditional media outlets. One-stop communication made by Neue Digitale. With great impact and strong recall value.