Mission
Image tool in the Germanwings look and feel. Communicate the brand values and strengthen public awareness.
Implementation
Real-time motivation. A screensaver with Germanwings flight routes and live position updates for all planes. The application can announce special offers at short notice. Daily info and bargains can be updated anytime. Users simply download the screensaver from the Germanwings website. The functions are explained during installation. When the screensaver is online, it automatically refreshes info on specials, offers, flight routes and promotions. Intelligent enticement. Links from the flight route presentation to specific offers – and links to the online booking form.
Conclusion
A screensaver that gets feet itchy by informing users of current news and offers. With the Germanwings brand highly present. Increase in brand loyalty – even when users aren’t online – and stimulus for users to buy tickets. Awards include Eurobest Award, New York Festivals Interactive, CRESTA, ADC New York, The One Show Interactive, ADC Deutschland.
