Neue Digitale / Razorfish completely revamped the strategy, concept, design and technology of the Audi brand portal. This means Neue Digitale / Razorfish developed the complete site structure as well as the portal content and functions for www.audi.de and also designed the user interface. Various new optimized applications and functions, for example the configurator, retailer search, website search, second-hand car fair and Audi online shop, all ensure that users find what they are looking for quickly and efficiently.
The brand web site also makes an impression with its concise design and advanced technology. Audi fans have access to exciting multimedia content, more than 3,000 high-resolution product images, animated films and videos. In a manner not seen before, vehicles are presented in films, 360° views and in large-scale images. Neue Digitale / Razorfish not only created an innovative new online portal for the German market, but also the foundation for an international rollout of other Audi brand portals in more than 40 countries.
The technical implementation also set standards in the automobile segment. Although www.audi.de may look like a Flash site, it was actually done with HTML. This effect was achieved through interaction between AJAX/Flash with the Day Communiqué content management system.
Neue Digitale / Razorfish managed the technical and strategic development of the project and created CMS templates and modules together with the design and specification of user-centric processes on the website. Our cooperation partner pro!vision was responsible for CMS integration.
