Audi. Communication Style Guide

Create a binding guideline for customer interaction processes in all online activities. Create a template catalog for easy, quick and quality creation of customer dialogue activities.

Well-founded and stringent
Analyzed the current situation and evaluated the current customer dialogue processes. Defined user experience and communication requirements. Defined business goals. Classified and categorized data. Developed standardized customer dialogue processes for worldwide adaptation.

User friendly down to the smallest detail
All forms followed a standardized data retrieval process made up of three segments: request specification, contact data and online service data. The communication style guide acted as a building block upon which to create new customer dialogue processes to guarantee uniformity. The basic principle is to review and confirm user and supplier entries for a seamless transfer.

Highly complex, convincing and integrative
A highly demanding concept that suits the requirements of this area of online communication. Marketing, law, technology and business interests are all covered.

The communication style guide is the basis for all online dialogue between Audi and its users worldwide. It establishes standards for every form of customer interaction including inquires, registration processes, response and outbound elements. It delivers modern design templates and guarantees optimized, user oriented user guidance.