SEAT. Club SEAT Maintenance

Ongoing support and regular updates to the areas: News, competitions, event reports, service and financing offers as well as exclusive content.

Ongoing daily business
Since August 2009, Neue Digitale / Razorfish have looked after all daily updates in the German Club SEAT. This includes the ongoing editing and implementation of daily business in the content management system Magnolia, as well as the internal coordination with copywriting and design.
 

Monthly editing
The Service team, together with the Project Management team, compile the ongoing editorial plan and prepare the content correspondingly. In this way it is ensured that Club SEAT members always receive new and brand relevant content, and that the frequency of visits and level of interaction during them is increased.
 

Continuous client support
An integral part of the package is direct client support. The aim of all these efforts is a close interdisciplinary cooperation between client and agency.
In this way the tasks are efficiently shared. The Template modification and programming for example, is carried out directly by the SEAT IT department.

The up-to-dateness of the website attracts Club members long-term and provides reasons to regularly revisit – an essential basis for a successful and efficient CRM program. The outstanding success of the cooperation between SEAT and Neue Digitale / Razorfish was demonstrated in the IAA campaign, which also used the Club as a central point for communication.