Multiply Creative Potential
The Creative Media Team from Neue Digitale / Razorfish implemented a media campaign which created a benchmark in terms of amount of information and the compactness of marketing material. Thanks to Eyewonder technology the content is loaded dynamically thereby making efficient use of the volume of information available.
Achieve visual stringency
The design follows that of the classic campaign which was already digitally adapted in the microsite. From a 2-dimensional motive comes an interactive microsite with explorative controls, and a banner campaign which authentically simulates coffee enjoyment via animated sequences. In the centre is the visualization of a world first: Milk2Sshower. This production technique creates powdered milk in various flavours which can be frothed with steam. The marketing material emphatically conveys the diversity and simplicity of the product.
Intensify the product experience
Noteworthy above all is the animation of frothed milk and coffee aroma – even in a 30KB format. A subtle effect with intelligent use of innovative media technology. Because above all it is the product which conveys the special Lattea® feel and therefore deserves to be showcased.
