Gruner + Jahr. Bym WG

Develop, structure and design a virtual flatshare. The existing community of the brigitte.de publishing group has to “move” into the Bym WG (flatshare). The idea is to build a long-term connection between the target group and the brand.

The Bym WG is a virtual Web 2.0 flatshare. It offers much more than the normal range of community features and functions. Besides uploading pictures and leaving personal texts and comments, users also get together with other “flatmates” and form their own flatshares. With the innovative interior design tool, users design rooms and houses to their own individual taste. Friends can sit and chat in the kitchen. Each flatshare blog also contains a diary function. The furniture and flatshare lease cost points, which users earn in activities (chatting, blogging, voting, playing). A great degree of interactivity between flat tenants, visitors and flatshares.

The Bym WG offers a great degree of individuality and autonomy. The online community proves Neue Digitale’s expertise in the area of social networks. With its exceptional functionality, the Bym WG sets itself apart from other Web 2.0 communities. In tune with the target group.