A cross-media image campaign to promote the new adidas “Bounce” collection, exclusive to Foot Locker stores. The concept is based on the “Unfair Advantage” wearers of adidas Bounce have when achieving personal goals. Users experience this principle first-hand in an interactive film. They aim: to catch up with the main character. But it is impossible to beat him. After all, the rival has the “Bounce effect”. The chase highlights the features of the new “Bounce” models. Detailed descriptions are available in the product section of the website. And users can also download the TV ad, wallpapers and a screensaver.
