References

BILDmobil. BILDmobil

Mission

Mobile adaption for Europe’s biggest daily newspaper. Modification and preparation of content based on individual user interests and habits.

Implementation

Europe’s biggest daily newspaper for mobile phones, BILD Mobile is the first daily paper to be delivered to mobile devices. The portal brings the headlines from BILD’s print edition directly to users, providing them with current topics prepared in a multimedia format. The user gets text, podcasts and video streams no matter where he or she is. The news team preselects content based on user habits for a highly personal experience.

Conclusion

Pocketframes implemented the BILD Mobile portal to be a user friendly version of BILD that selects content based on user’s information habits. BILD Mobile has about 8 million page impressions per month making it the 3rd most successful mobile platform in Germany.