The flirt game
The first game with the AXE effect doles out flirt tips to users in an entertaining, easy and mobile format. There are six game modes to choose from and these determine the tonality of this question and answer game. Flirt partners are generated randomly out of the country-wide pool of registered users. Flirt participants write phrases which are rated by the partner. Trophies include telephone numbers and flirt photos and trying to land on a high score list makes the whole thing even more addictive. The technical implementation is state of the art and the application is compatible with 80% of all mobile phones.
The mobile portal
The registration and download platform for the free Bom Chicka Wah Wah game offers ringtones, wallpapers, and videos. The entertainment platform offers new content daily including high score lists, flirt profiles, ratings, training mode and instructions from VIVA moderator Gülcan.
The campaign
Media presence covered all channels and integration was at all touchpoints, including PR, Internet, Print, and TV. A mobile banner campaign, TV trailer and viral web films draw interest to the game and being able to download the game and content on the BCWW website helped make it wildly popular. There was also a flirt show format with mobile response channels on VIVA and MTV that mobilized the BCWW community culminating in the coronation of the flirt queen and king on the VIVA Comet-Show.
