Audi. Audi tv

An innovative, interactive Interface with new functions: concept and design of an Audi TV portal which focuses on the needs of the user as well as being informative and fun. Further requirements: fast and targeted searching for relevant entries, direct filtering, search and rating of posts in the social media portal.

Audi tv sets benchmarks in the motor industry for design, technology and user-focus: content about vehicles, events and "making ofs" are separated into the various channels according to topic (On Air, Behind the Scenes, On the Road, Sports Center, Life and Style). In this way the Interface is streamlined to contain just the most important functions with the focus lying on the Audi tv entries. Further information is then displayed if required. An intelligent keyword principle guides the visitors through all channels to content on their favorite topics. The intuitive navigation of the new user interface and information architecture from audi.tv takes its lead from the example set by the Audi Multi Media-Interface (MMI).

Complex information architecture and product focused rich media content. An emotional, top-quality design. Intuitive to use. The combination of Flash with database and streaming media server enables technical top-performance. The Audi tv portal communicates the key competence of Audi through its structure, design and technology: Vorsprung durch Technik (progress through technology).