The new Audi A4 addresses a young, dynamic target group. The key visual: an innovative 360° view of the car. Users rotate the vehicle on a virtual plane and explore it from various points of view. They can also change the fixtures and settings of their dream car. A short movie presents the vehicle sporting the user’s configuration. A second section introduces the functions of the built-in Bang & Olufsen sound system. A state-of-the-art system that equalizes volume to compensate for ambient background noise. Step by step, new modules can be added to the microsite. For example, “driving assistance systems”.