Social Media as lead medium for a product launch
Mathias Sinn, Managing Director of Neue Digitale / Razorfish in Berlin is presenting under this title with regards to the product launch of the McDonald's "Nürnburger" at the European Social Media Conference.
The event, taking place between 30.11-01.12.2010 in Frankfurt am Main, will host numerous speakers from across Germany and Europe who will present their strategies for success and best cases, as well as predictions for the future of Social Media.
