AS A MATTER OF FACT NEWS

Creative Continuity: For the Sixth Year in a Row NEUE DIGITALE Gives NITRO's Website a Re-launch

NITRO Snowboards: Re-launch for Upcoming Winter Season

Date: 17 April 2003

Abstract:

For the 6th year in a row snowboard manufacturer NITRO assigned the re-launch of its global internet presence www.nitro-snowboards.com to NEUE DIGITALE. The new website will feature many new functionalities and place the members of the NITRO snowboard team as well as the NITRO products at the center of the attention.

"We plan to mirror the technical superiority of the NITRO snowboards by building a premium website – in regards to content as well as technology," explains NEUE DIGITALE Managing Partner Andreas Gahlert. "It is also of extreme importance to create an interactive dialogue with the snowboard clique and to speak the target group’s language. By this means NITRO proves its authenticity."

Plans are to introduce the refreshed online presence to the public at the end of July.

Anja Hartenbach
Executive Assistant Tel.: +49 69 70 403 - 108
Fax: +49 69 70 403 - 500 E-Mail: presse@razorfish.de