planet radio selects Razorfish
Razorfish started the new year with a new contract with planet radio. The team from Frankfurt convinced the local radio station without even holding a pitch and have already developed a first project. With statements like "Mehr Glamour wäre Lametta" ("Any more glamour and it would be tinsel") to accompany the campaign, Razorfish plans to increase planet radio's awareness among the local listeners. The campaign features posters, ads and out-of-home and social media measures.
